About

  Jess LorenJess Loren yep that's me, I'm an entrepreneur, author, lifestyle blogger, and founder of DressCodeable.com, a “wikipedia” of what to wear website. Last year, I completed my second acquisition for my business, Kambio Group, and fulfilled my post acquisition role spearheading a digital experiential team at Legacy. I'm a well-versed digital executive, and also an international keynote speaker and author of Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network. With my expertise as an entrepreneur, author, blogger and digital leader, I'm at the forefront of business’ digital migration and marketing, utilizing social tools to get universal results. I sold my first startup, ChiTown Deals, within months of its creation. ChiTown Deals’ success was a result of bringing a different approach to an existing idea and resonating in social media. Likewise, I co-founded Kambio Group with the same principles of creative community engagement and experiential marketing, and quickly merged the company with Legacy. With two acquisitions, I've been able to firmly established my role as a Chicago startup entrepreneur, just as Pinterest for Business has cemented myself as a leading expert in the social media community. Now, with my blog and DressCodeable I'm returning to my roots with a true digital startup and lots of opinions. With Legacy, I was thrilled to have the opportunity to work with premium brands and lend my unique sense of digital marketing strategy to Legacy’s capabilities. Moving on past my acquisition role I'm now back to doing what I love most, blogging and building a brand from the start. I have an entrepreneurial bug that compels me to pursue new concepts and build a company of culture. Throughout it all, I'm driven by the limitless potential that inspired me to become an entrepreneur in the first place: I’m convinced that with the right idea and the right team, anything is possible, and I’ve found the right path with my new venture DressCodeable.

Past Speaking Engagements

  • Internetworld/Webbdargarna (Stockholm,Sweden): Keynote speech on visual social media tactics and the changing tides of social mediaspeaking.jpg with visual elements.
  • Globe & Mail/BMO Bank (Toronto, Canada): Keynote speech on Pinterest for Business, BMO sponsored a night around how using the social network was beneficial for small business owners who banked with them.
  • KOBO (Toronto, Canada): Keynote speech on Pinterest and it's effective uses for publishers.
  • Direct Marketing Association Conference (Chicago, USA): Panel on Pinterest for Business and other social media platforms for small business use.
  • Starter League (Chicago, USA): Panel Member speaking on the trials and tribulations of Entrepreneurship.
  • Do it Best (Indianapolis, USA): Speaking to franchise owners and executive staff about the benefits of Pinterest for retail operations

Employment


dresscodable_logo_blkPost fulfillment of my responsibilities to Legacy after Kambio Group’s acquisition. I’m back where I belong in the world of digital startups. DressCodeable is a one-stop destination for dress code explanations. It’s the “wikipedia” of what to wear. Forget about sifting through a million different websites which all have different definitions of “Smart Casual”—just leave it to our trained team for suggestions and photo examples of what to wear. We believe dress codes should be clear and simple, not complicated and confusing. DressCodeable is currently in its Beta form, pre-rev and looking forward to a series A round. While not all functions of the site are yet complete please know our team is working day and night to “fill up the closet”.
legacy logo   I held the position of Senior Vice President of Digital & Social Media. **Kambio Group was acquired by Legacy Marketing Partners in May of 2013, this was my post acquisition role fulfillment** Legacy Marketing Partners is an independent experiential marketing agency that inspires passion for brands by engaging people through integrated live + digital campaigns. Specific areas of expertise include: events, field marketing, and digital. Headquartered in Chicago, Legacy has 350 employees located in 40 markets nationwide. Throughout its growth and success, Legacy has maintained an innovative and entrepreneurial spirit — it’s what lured me and my team when Legacy acquired Kambio, the digital marketing company I co-founded, to bolster its digital offerings. In my role post acquisition, I was responsible for developing and managing breakthrough digital experiences and programs that created measurable value. In my time at Legacy we successfully integrated live + digital campaigns to extend the dialogue between brands and their audiences. In particular, we focused on social media activations and monitoring, web design, content management and digital activations for brands such as Absolut, Cabela’s, Chivas, Corona, Fifth Third Bank, GE, Green & Black’s, Kahlua, Kmart, Malibu, Modelo, Navistar, Negra Modelo, Tic Tac, and USG. It was rewarding to apply my passion for leveraging social media with world-class brands. I enjoyed educating our internal team about the power of digital and social media and helping clients achieve real and lasting success.

kambio logo

**Kambio was acquired by Legacy Marketing Partners in May of 2013** At Kambio Group we link digital marketing with traditional marketing and events. We do it by thinking outside the box as your Change Agents. We act as your Chief Digital Team, Identify your digital marketing goals, Execute unconventional marketing tactics and Deliver Measurable Results.
stp_logo-550x350.pngSocialTechPop.com is a popular culture and technology blog. The blog, is run by a group of homegrown Chicago technophiles. SocialTechPop reports on emerging digital technologies, start-ups aka "PopUps", incubators, events, entertainment, and society’s affects and influences on technology.
 

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  After two successful years Mix Media Solutions merged with Green Canyon, to create Kambio Group LLC. Mix was previously a full- service, digitally-enriched solutions company.
  ChiTown Deals Logo **ChiTown Deals was acquired by Tippr.com in May of 2010** Chitown Deals was one of the first daily deal sites in the world. In recognizing the down economy, my team and I knew a coupon site would prosper. We provided numerous deals to the Chicago land area with added video elements to supplement the attraction of the deals. In May of 2010, we were acquired by Tippr.com, a Seattle based company.

I joined BB in June of 2014. BrandBacker is the fastest growing Fashion & Beauty product promotion network online. They connect brands who want to get exposure on blogs and social networks to over 7,000 bloggers looking for opportunities. BrandBacker helps brands reach millions of new fashion & beauty enthusiasts while tracking every read, click, share, like, tweet, reblog & more. Thousands of people read and interact with content created through BrandBacker everyday.